TMT LAB Inc.  ·  Toronto, Canada

Real-time TV data. Spot Direct® turns it into measurable outcomes.

A patented SaaS platform that reads frame-accurate data directly from broadcast playlist automation systems and coordinates digital advertising across any video distribution environment.

Linear TV Linear OTT Addressable TV AVOD CTV ATSC 3.0 / NextGen TV

01 — What It Is

A new infrastructure layer for video advertising.

Spot Direct® is a highly scalable, CAPEX-free software platform that accesses TV data directly from its sources — broadcaster and distributor playlist automation systems — with sub-second precision.

It was built to coordinate digital advertising campaigns with TV spots in real-time, measure the impact of those exposures on audience behavior, and surface actionable attribution data for advertisers of any size and budget.

The platform can be layered on top of existing attribution and engagement measurement infrastructure, providing comprehensive visibility without displacing current workflows.

Registered Trademark & Patent Protection

US Pat. 10,721,511 B2

The core synchronization technology is covered under a granted United States patent. Spot Direct® is a registered trademark of TMT LAB Inc. in the USA and other jurisdictions.

02 — How It Works

Frame-accurate data. End-to-end coordination.

Spot Direct® connects to broadcaster and distributor playlist automation systems via read-only API integrations, then uses that real-time data stream to drive a cascade of downstream actions.

Step 01

Ingest Playlist Data

Frame-by-frame event data is read directly from the broadcaster's or distributor's playlist automation system via secure, read-only API — no hardware required.

Step 02

Generate Real-Time Signal

A coordination signal is generated for each broadcast event, indicating its live status: about to air, currently live, or recently aired — with precise timestamps.

Step 03

Trigger Digital Campaigns

Connected digital ad campaigns — on Google, Meta, DSPs, or native CTV/OTT environments — are activated, paused, or adjusted in sync with the TV spot, down to the second.

Step 04

Measure Attribution

Inbound traffic, conversions, and engagement signals are mapped back to specific TV exposures, providing statistically validated attribution reports across all campaign sizes.

03 — Applications

Built for linear. Evolved for every platform.

Originally designed for linear TV, Spot Direct®'s most powerful capabilities emerge across the full landscape of modern video distribution.

Linear TV

Broadcast, cable, IPTV, and DTH. Sync digital inventory with spot-level precision using real-time playlist data.

Addressable TV

MVPDs and vMVPDs gain scalable, precise tools to prove ROI for advertisers of all sizes — from micro-spenders to national accounts.

Linear OTT & AVOD

Coordinate digital campaigns natively within streaming environments without QR codes or ACR technology.

CTV

Extend reach and attribution to connected television audiences. Drive engagement natively or via third-party second screens.

ATSC 3.0 / NextGen TV

Purpose-built for the next generation broadcast standard — enabling privacy-friendly, interactive audience engagement at scale.

Digital Takeover

Automatically trigger digital campaigns immediately after a competitor's TV spot airs, capturing audience attention at peak relevance.

04 — Proven Results

The numbers speak for themselves.

Validated across real campaigns — from micro-budget advertisers to national accounts — Spot Direct® consistently delivers engagement and attribution outcomes that legacy approaches cannot match.

  • 10× Engagement improvement in Click-Through Rate vs. control campaigns
  • 43% Click-through rate uplift during active synchronization window
  • 3% Cost-per-click reduction vs. unsynchronized control campaigns
  • 100%+ TV lift across multiple online metrics for automotive advertiser
  • 377% Better cost-per-click: coordinated display vs. digital video campaign
  • >$100M Incremental annual revenue potential for US video distributors per $1 CPM premium on Top 10 weekly broadcasts
  • Attribution Study: Automotive Advertiser: 10,920 Hours of Continuous Data

TMT LAB was involved with a major US cable provider to measure the impact of TV advertising on digital channels for a micro-spending automotive advertiser (under US$10K/month). Over 455 consecutive days, Spot Direct®'s Attribution Module documented TV lift well over 100% across multiple online metrics — with a statistical significance of p<0.001. TV advertising works. And it is measurable even for small advertisers.

05 — Get in Touch

Ready to see what real-time TV data can do?

We work with broadcasters, video distributors, and advertisers. Reach out to start a conversation.